Free Google Analytics course through Google Academy.
Take your business or career to the next level by upskilling yourself with a free Google Analytics course through Google Academy. This is a short course in which you will set up Google Analytics for your own chosen site and learn how to draw the relevant reports.
Google Analytics is one of the premier tools for analysing web traffic data to your website. Whether you manage or own a small business, blog or run a major commercial website, understanding how this free tool works can be a source of great possibilities. You can use the data to develop a strategic plan, set priorities. grow business through intelligent data collection and analysis.
This powerful web based tool integrates with Google Ads and can help you determine the efficacy of your advertising campaigns and search engine optimisation. Each unit has a video tutorial with a text transcript to make you understand the lessons better. If you obtain 80% or more for each unit you will receive a certificate from Google Academy to pimp up your CV.
Google Analytics for Beginners
Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.
- Unit 1: Introducing Google Analytics
- Unit 2: The Google Analytics layout
- Unit 3: Basic Reporting
- Unit 4: Basic Campaign and Conversion Tracking
Advanced Google Analytics
Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.
- Unit 1: Data Collection and Processing
- Unit 2: Setting Up Data Collection and Configuration
- Unit 3: Advanced Analysis Tools and Techniques
- Unit 4: Advanced Marketing Tools